About
Celebrating a heritage, one outfit at a time
Lehengas, sarees, anarkalis, suits and blouses, designed and made in our own factory in Delhi, and sold from our store in Chandni Chowk and online across India.
Shop lehengasVisit or contact usA name that stands for quality and service
Yeshan is a name synonymous with good quality and remarkable service. Established to celebrate Indian heritage by bringing forth a trend-setting ethnic collection, Yeshan never settles when it comes to designs and product quality.
Every piece is thought through, designed and made by or under the supervision of Yeshan, so that it brings out confidence, persona and style in you. We have made flaunting Indian ethnic wear relevant and easy.
Yeshan India is the Indian home of the label: our own factory in Delhi, our own designs, and a store at Omaxe Chowk, Chandni Chowk, where you can see and feel every fabric before you choose.
Vision and mission
Our vision
To make Indian ethnic clothing reach wider audiences and create an everyday fashion trend with ethnic Indian wear.
Our mission
To bring relevance to ethnic Indian clothing, and to design and create quality products that give you the confidence to flaunt it.
From an Instagram page to our own factory
Yeshan began as an idea in 2015 and opened its doors online in 2016 as an Instagram store. The growth was overwhelming, and within a short time it became a familiar name.
In 2018 we travelled to decipher the simplest unit of a garment. We searched for threads, weavers and master tailors, and began making our own products. Today Yeshan manufactures in its own factory in India, delivers to 35+ countries, and serves Indian customers from Delhi.
Mir Momin
I am Mir Momin, an entrepreneur, and my journey began amidst the picturesque landscapes of Srinagar, Kashmir. Pursuing a bachelor's degree in computer science at Lancaster University Sunway Campus laid the foundation for my entrepreneurial endeavours. Founding Yeshan, where I now serve as CEO, has been a fulfilling journey that merges my self-learned skills and diverse experiences.
From the start, my focus has been on driving our business towards profitability and sustainability. With expertise in business development, product innovation, marketing, sales and operations, I thrive in a bootstrapped environment where creativity and resourcefulness are key to success. Identifying market opportunities and executing strategies to capitalise on them has been my forte.
I am passionate about innovation and problem-solving, constantly striving to create products that address real-world needs. Our success at Yeshan stems from our ability to identify market gaps and ensure our products resonate with our customers. Here we are not just crafting products; we are curating experiences that embody the rich tradition and heritage of Indian clothing, connecting with our customers on a deeper level.
My vision goes beyond business goals. It is about creating experiences that leave a lasting impact on the fashion landscape, and redefining the narrative of Indian ethnic wear.
Message Mir on WhatsAppOur journey so far
Yeshan is envisioned.
Our online store is established on Instagram.
We revamp the branding and start manufacturing our own products.
Manufacturing begins in 5 places across India, and we move to a website store with 1000+ designs available to order anytime.
We go global, delivering to 35+ countries, and top the search results for 50+ keywords in Malaysia.
Featured in the 4th edition of the prestigious publication Successful People in Malaysia, by British Pedia.
We open our flagship store at Pavilion Bukit Jalil, Kuala Lumpur.
Featured in Tatler Asia magazine.
Listed on the Zalora marketplace.
Showcased at Parkson Elite.
Our Delhi factory, our store at Omaxe Chowk in Chandni Chowk, and free shipping across India.
From sketch to your doorstep
1. Concept
Every design starts as a sketch and a mood: the occasion, the colour story, the silhouette and the embroidery.
2. Making
Fabric, embroidery and stitching happen in our own factory under our supervision. Any piece can be made to your measurements, in as little as 3 days.
3. Product
Each outfit is hand-inspected, packed and dispatched within 72 hours, with free shipping across India.
Made for every occasion
As seen in
Come and feel the fabric
Yeshan India @ Omaxe Chowk
HC Sen Marg, Chhippy Wada, Chandni Chowk, Old Delhi, New Delhi 110006
Opens at 10 am. Phone and WhatsApp: +91 92203 50065
Instagram: @yeshan_india